Real World Relationships

In my quest to heighten my interactive knowledge and explore how brands and companies connect with consumers, there's nothing I enjoy more than tangible examples. But let's set the example bar a notch higher. I had, what I like to call a full circle moment, when I was the example.

During my internet outage outrage, I twittered my frustration about Comcast (via cell). I received a lovely reply from @comcastcares. This means two things:

1. I'm a happier customer. And the next time (if there is a next time) that my service is being finicky, I'll try and think back to the good ole day when Comcast and I became friends on the web.
2. Anyone who has visibility to my tweets and blog will also get to learn all about how fantastic Comcast was (in my experience) at listening and enabling a dialog with a customer via the web.