Oh boy do I enjoy collecting punch cards from food establishments. I'm a sucker for buy-10-get-one-free. And I always make a point to proudly fork over my card, and enjoy life's simple pleasure of getting one step closer to filling up a business card, that one day will hold the key to free stuff.
So tonight here I go, bouncing on into my local gelato joint. Order one scoop hazelnut, one scoop coffee. Payment time comes, and I hand over my punch card. But it's not just any punch card, it's one from the other gelato shop on the street. Silly me.
Amidst giggles between my friend and I, the surly cashier gives a glare that instantly makes me think, if I didn't already have my food, he would've spit in it.
If he was a good marketer, he would've laughed it off, grabbed one of their punch cards and said something witty like, tell you what, I'll triple your punches on this purchase, if you continue to fill-up your card here instead of that other place.
I don't have a preference for one shop over the other. But why not give me a reason to (other than the fact that one is 50 feet closer to my apartment).
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