Live, active cultures are the latest gimmick to promote to the gastronomically challenged.
Some yogurt brands have introduced the benefit of their cultures by providing customer testimonies. Yoplait has taken a different route. They have brought their yogurt to life. The smiling Nerd Candy shaped figures dance and frolic about like the crew of Barnum Bailey Circus.
I like meat. I like sushi. But I'm grossed out by the thought of eating live bacteria in my yogurt. There has to be a better angle -- Stick with the health benefits. People want to feel like the yogurt will make their tummies feel better. No one wants to have a car full of clowns bouncing around in their gut.
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